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Design

Design

Right from the start, we knew our target audience were confident and independent thinkers. This fitted perfectly with our vision of creating designs that were daring, human and progressive.

  • Multisensory
  • Design Influences
  • Concept Cars
Japanese Forest

A Multisensory Experience

Experiences are always more memorable and stimulating when they engage multiple senses. To create another dimension of connection with customers, INFINITI has introduced a new multisensory signature that blends exquisite scents, captivating sonic & inspiring art.

Experiences are always more memorable and stimulating when they engage multiple senses. To create another dimension of connection with customers, INFINITI has introduced a new multisensory signature that blends exquisite scents, captivating sonic & inspiring art.

Experiences are always more memorable and stimulating when they engage multiple senses. To create another dimension of connection with customers, INFINITI has introduced a new multisensory signature that blends exquisite scents, captivating sonic & inspiring art.

  • Explore Multisensory
All-new INFINITI Vision Qe electric car

A Vision of INFINITI’s Future

Discover our visionary new INFINITI models, including the all-electric Vision Qe.

Discover our visionary new INFINITI models, including the all-electric Vision Qe.

Discover our visionary new INFINITI models, including the all-electric Vision Qe.

  • Discover Vision Qe
Padma Lakshmi standing on a balcony, looking out at a new dawn, inspiring the world of INFINITI

A New Dawn

We partnered with Architectural Digest, a leading name in the world of design, to create a film that explores how Japanese design inspires everything we do at INFINITI.

We partnered with Architectural Digest, a leading name in the world of design, to create a film that explores how Japanese design inspires everything we do at INFINITI.

We partnered with Architectural Digest, a leading name in the world of design, to create a film that explores how Japanese design inspires everything we do at INFINITI.

  • Watch the Film
A Japanese architect looking at a circular weaving he created

Meet The Makers

CREATIVE PEOPLE OF JAPAN

Since INFINITI first began, we’ve been inspired by traditional Japanese design and crafts. Although we’re a forward-looking brand, craftsmanship and assembling materials in a way that brings joy is something we fully embrace.

Since INFINITI first began, we’ve been inspired by traditional Japanese design and crafts. Although we’re a forward-looking brand, craftsmanship and assembling materials in a way that brings joy is something we fully embrace.

Since INFINITI first began, we’ve been inspired by traditional Japanese design and crafts. Although we’re a forward-looking brand, craftsmanship and assembling materials in a way that brings joy is something we fully embrace.

  • Discover the Series
2023 INFINITI QX60 SUV in Moonbow Blue in a digital artwork showroom

A Natural Collaboration

QX60 Moonbow Blue

Discover how we celebrated the QX60 Moonbow Blue color through a series of nature-inspired digital artworks.

Discover how we celebrated the QX60 Moonbow Blue color through a series of nature-inspired digital artworks.

Discover how we celebrated the QX60 Moonbow Blue color through a series of nature-inspired digital artworks.

  • Explore the Artworks

*Specifications shown in images/videos may vary.

Inspired by Our Japanese DNA

“The work of Japanese artisans who produce extaordinary products with care, dedication, and painstaking precision serve as an inspiration for us.”

 

Taisuke Nakamura. Head of INFINITI Global Design 

INFINITI QX80 grille

FRONT GRILLE

The Concept of Ma

INFINITI embraces the Japanese concept of ma: designs have a sense of minimalism, enriched with intricate elements that deliver warmth, stir emotions and forge a human connection. Our front grille design is a perfect example: inspired by origami, the intricate pattern looks like waves on a lake.

SEATS & INTERIOR DETAILS

The Practice of Mitate

Mitate (pronounced "mee-ta-teh") is the practice of curating materials and assembling them in a way that elevates the final product.  Our team source samples of wood, leather, metal and even thread to find the most appealing and luxurious combinations. An illustration of this is our zero-gravity seats with quilted diamond stitching.

INFINITI interior tan leather seats
INFINITI interior leather and metal design

WOOD TRIM

The Practice of Shitate

In Japanese, shitate ("shee-ta-teh") is the way materials are prepared, shaped and crafted to bring out their best qualities. When we were developing our interior wood trims, rather than hiding it, we retained the natural, open-pore quality, to give the designs a sense of authenticity.

DESIGNED FOR HUMANS BY HUMANS

Human-Centric Vehicles

We’ve never lost sight of the fact that our designs must address people’s true needs. We don’t use technology for technology's sake or embellish with unnecessary clutter. We design human-centric vehicles that create a stronger relationship between the car and owner.

INFINITI interior light gray seats, steering wheel, and touchscreen
INFINITI QX Inspiration internal roof details

Take a Glimpse at Our Future

A stunning future vision takes shape in every INFINITI concept vehicle. Each one fuses human artistry with unparalleled technology in bold new ways, inspiring what comes next.

A stunning future vision takes shape in every INFINITI concept vehicle. Each one fuses human artistry with unparalleled technology in bold new ways, inspiring what comes next.

A stunning future vision takes shape in every INFINITI concept vehicle. Each one fuses human artistry with unparalleled technology in bold new ways, inspiring what comes next.

  • Explore Concept Vehicles

View Our Latest Vehicles

Continue Exploring

Infinite road with snowy mountains in the background

Making Our Marque

Discover the story behind our brand symbol. Find out what it means and how it’s a visual representation of everything we stand for as a company.
  • Explore Making Our Marque
A man and a woman legs standing in front of an INFINITI vehicle

News and Events

If you like staying informed about INFINITI, be sure to look at our featured articles. It’s also the place to learn about INFINITI events and explore older articles.
  • Explore News & Events
Hands on steering wheel in the 2022 INFINITI.

What Drives Us

From the very beginning, we had a vision – whatever we did, from vehicle design to customer service, we would always put you first.
  • Explore What Drives Us

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